Write something memorable.
Copywriting is one of those marketing art forms that 95 percent of people completely take for granted. But for that other 5%, it's well known that the right words can make or break an advertisement, a sales page, or an entire marketing campaign! Buyers are used to reading design magazines such as Dwell, Architectural Digest, or Better Homes & Gardens so they have an appreciation and appetite for good design writing.
There's a deep psychological connection that can be made when a listing description resonates with a reader. So, why just list the typical features or recite the same old language as your competitors? Plus, here's another opportunity to deepen your brand identity - The writing in the Assessment can be luxurious, artistic, or even fun and lighthearted.