Architectural Assessment.

More than just a description. 

interested?

Write something memorable.

Copywriting is one of those marketing art forms that 95 percent of people completely take for granted. But for that other 5%, it's well known that the right words can make or break an advertisement, a sales page, or an entire marketing campaign! Buyers are used to reading design magazines such as Dwell, Architectural Digest, or Better Homes & Gardens so they have an appreciation and appetite for good design writing.

There's a deep psychological connection that can be made when a listing description resonates with a reader. So, why just list the typical features or recite the same old language as your competitors? Plus, here's another opportunity to deepen your brand identity - The writing in the Assessment can be luxurious, artistic, or even fun and lighthearted.

The Value:

• Stop trying to look like everyone else - after buyers have read through 10+ listings descriptions that all list the same features, it all begins to sound the same. Differentiate yourself.
• Avoid killer words - certain phrases like "quirky" may sound interesting, buyers only hear "weird." Ask us - we understand the psychology behind buyer attraction and broad appeal.

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